CONTENT MARKETING

Content marketing is an innovative and very effective form of marketing, which addresses specific target audiences using entertaining or educational content, with the aim of creating brand interest and loyalty. Special, relevant content is produced and continually played out on the brands own channels (owned media) and external channels (paid media) – in order to achieve long-term awareness, engagement and conversion.

 

In contrast to traditional advertising, the focus of content marketing is shifted away from more classical advertising messages towards relevant, informative or useful content. Thus the brand is able to establish itself in a consequent manner as an expert, entertainer, advisor or moderator; underlining and developing further its own value promises via relevant content.

CONTENT MARKETING

In terms of tonality and form, content marketing is oriented towards journalistic media (newspapers, magazines, journals, shows), by collaborating with experienced experts to develop, produce and disseminate relevant content to match the consumer behavior of the target audience.

 

Today, content marketing is already amongst the most effective tools in the modern marketing mix – as it not only creates awareness, but also ensures a direct and long-lasting dialog with the target audience.

WHAT WE DO

We are the creative link between brands and people. Our products are eye-catching campaigns. We bring together traditional advertising and content marketing to form a new discipline: content campaigning. Our employees are the focus of our business and work in interdisciplinary teams, who combine strategic excellence, digital know-how, high marketing competencies as well as immense creative talent. Thus we bundle capabilities, experience, networks and a particular enthusiasm to develop individual and unique brand experiences – in order to inspire passion for the brands and products of our clients within the consumers in a long-term way.

CASE STUDIES

"23 MILLION CLICKS FOR A VIDEO! WHAT'S THAT ALL ABOUT THEN?!" Stefan Raab, Entertainer
CLIENT: DEKA
AGENCY: EXIT
CAMPAIGN: JUSTSOMEMOTION
Study the case
"A INGENIOUS WORLD RECORD?" B.Z. Berlin
CLIENT: GLACEAU VITAMIN WATER
AGENCY: EXIT
CAMPAIGN: SQUIP THE WORLD
Study the case
"FOR US, THIS CAMPAIGN IS THE INTELLIGENT FORM OF CONTENT MARKETING." Dr. Lothar Weissenberger, CMO DSGV
CLIENT: SPARKASSE
AGENCY: EXIT
CAMPAIGN: BOYALARM
Study the case