CONTENT CAMPAIGNING

On the road to a post-digital world, content campaigning is the strategic, creative link between traditional advertising and modern content communication.

At the same time, content campaigning does not place the main emphasis of the campaign on one-dimensional advertising messages, but on actual relevant content – and thus enables modern and effective brand communication.

Content campaigning enables brands to successfully manage the entire funnel of their individual customer journey and also to effectively harness awareness, engagement and conversion to achieve communication goals.

CONTENT CAMPAIGNING

In the social media age, content campaigning has developed into a key discipline for long-term, successful brand and product communication, not least as both short-term campaigns / promotions and creative brand experiences can be combined effectively under this single strategic umbrella.

If we have aroused your curiosity as to how we can help you and your brand with a creative content campaign to achieve your marketing targets – drop us a line or give us an (old-school) call.

WHAT WE DO

We are the creative link between brands and people. Our products are eye-catching campaigns. We bring together traditional advertising and content marketing to form a new discipline: content campaigning. Our employees are the focus of our business and work in interdisciplinary teams, who combine strategic excellence, digital know-how, high marketing competencies as well as immense creative talent. Thus we bundle capabilities, experience, networks and a particular enthusiasm to develop individual and unique brand experiences – in order to inspire passion for the brands and products of our clients within the consumers in a long-term way.

CASE STUDIES

"23 MILLION CLICKS FOR A VIDEO! WHAT'S THAT ALL ABOUT THEN?!" Stefan Raab, Entertainer
CLIENT: DEKA
AGENCY: EXIT
CAMPAIGN: JUSTSOMEMOTION
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"A INGENIOUS WORLD RECORD?" B.Z. Berlin
CLIENT: GLACEAU VITAMIN WATER
AGENCY: EXIT
CAMPAIGN: SQUIP THE WORLD
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"FOR US, THIS CAMPAIGN IS THE INTELLIGENT FORM OF CONTENT MARKETING." Dr. Lothar Weissenberger, CMO DSGV
CLIENT: SPARKASSE
AGENCY: EXIT
CAMPAIGN: BOYALARM
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