CLIENT: SCHWARZKOPF
CAMPAIGN: WALK OF BAMBI
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THE MOTHER OF ALL SELFIES

How do you develop a powerful marketing campaign for Schwartzkopf, the official partner of Germany’s most important media award "Bambi"? And how do you center it around the brand’s unique logo, the black silhouette of a woman’s side profile? Well that was a rather easy one: We used the side profiles of all international Bambi stars to create individual versions of the Schwartzkopf logo, engraved them into massive 40-kilo brass plates, dredged open one kilometer of famous city center concrete on Dusseldorf’s Königsallee and Berlin’s Potsdamer Platz and laid the walk-of-fame-like plates in a media-effective event. We then put the silhouettes on mega posters and inner city light posters, placed nationwide ads and even made our plates become a part of the red carpet leading to the doors of the final award show. In the end, there was only one way to describe the result and reach of our work: awesome!

IT'S AN HONOR TO BE A PART OF THIS CAMPAIGN

(Heiner Lauterbach, Actor)

THE DEVIL'S IN THE DETAIL

  • Conceptualization and staging of brass plates featuring the silhouettes of Bambi Award winners
  • Conceptualization, organization and implementation of the Walk of Bambi in top areas
  • National print and OOH campaign (ads, CLPs and billboards)
  • Conceptualization and building of a photo booth that transforms profile pictures into silhouettes
  • Conceptualization and programming of a digital event screen module
  • Festive inauguration of the Walk of Bambi