CLIENT: PEEK&CLOPPENBURG
CAMPAIGN: URBAN KARAOKE
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SINGING IS SO YESTERDAY

Don’t we all love karaoke? The off-tune singing and the wonderfully hilarious embarrassment? But can you teleport this utterly analog phenomenon into our digital smartphone era to raise the awareness for warehouse Peek&Cloppenburg’s brand Review? Hell yes you can. Not only did we develop the world’s first app of its kind – we went straight on to inventing its creator as well. LA-based app legend "Cooper Williams" is not only gorgeous, he himself takes the "app of the week" (quote from TV channel PRO7) to all relevant blogs, social media channels and more than 20,000 user videos on the net. We ended up getting our own wikipedia entry, and Peek&Cloppenburg got their very own highly successful communication platform – and their own Capsule-Collection.

URBAN KARAOKE IS A MUST-HAVE APP FOR YOUR SMARTPHONE

(B.Z. Berlin)

THE DEVIL'S IN THE DETAIL