CLIENT: KÖNIG PILSENER
CAMPAIGN: THEODOR KÖNIG AWARD
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DIE GROSSEN MOMENTE

Year after year, the König Pilsener brewery renews its engagement in the entertainment industry by partnering with the "Golden Camera" award and the Echo – Germany’s biggest annual music award. Our job was to make the Theodor König Award become the third prong in the crown of this engagement. The award categories ranged from instrument making/restoration and scenery construction to lighting engineering. The awards were given to three masters of every craft, who worked with passion and devotion to set the stage for the truly great moments of entertainment.

IT’S A GREAT IDEA, AND ONCE YOU KNOW IT YOU WONDER WHY IT TOOK THE WORLD SO LONG TO FIGURE IT OUT

(Sebastian Zabel, editor-in-chief at Rolling Stone Magazine Germany)

THE DEVIL'S IN THE DETAIL

  • Creation of an award
  • Cross media PR campaign
  • Production of an activation trailer
  • Composition of a top-class jury
  • Creation of a campaign website
  • Social media activation
  • National PR