|
CLIENT: GLACÉAU VITAMINWATER
CAMPAIGN: SQUIP THE WORLD
Play
|
EVER INVENTED YOUR OWN SPORT?How do you become the main sponsor for an incredibly trendy sport? One that is so hip that it hasn't even been invented? Well you can either wait until the Greek calends or you just go and invent it yourself. That’s how SQUIP was born – a squash-like racket sport that two (single) or four players (double) can play almost anywhere inside a self-taped court. Squip balls have unique flight characteristics, and the drop-shaped rackets are 30% bigger than in table tennis and come with an NFC chip implant. All you need to do is to put that tape to the wall and you’re good to go for one of the world’s hottest sport events! And don’t forget: If you do lots of sports, you need to do a lot of drinking! |
A GENIUS WORLD RECORD?(B.Z. Berlin) |
THE DEVIL'S IN THE DETAIL
|