CLIENT: GLACÉAU VITAMINWATER
CAMPAIGN: SQUIP THE WORLD
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EVER INVENTED YOUR OWN SPORT?

How do you become the main sponsor for an incredibly trendy sport? One that is so hip that it hasn't even been invented? Well you can either wait until the Greek calends or you just go and invent it yourself. That’s how SQUIP was born – a squash-like racket sport that two (single) or four players (double) can play almost anywhere inside a self-taped court. Squip balls have unique flight  characteristics, and the drop-shaped rackets are 30% bigger than in table tennis and come with an NFC chip implant. All you need to do is to put that tape to the wall and you’re good to go for one of the world’s hottest sport events! And don’t forget: If you do lots of sports, you need to do a lot of drinking!

A GENIUS WORLD RECORD?

(B.Z. Berlin)

THE DEVIL'S IN THE DETAIL

  • Development of a national branded entertainment campaign
  • Conceptualization and roll out of a new (trend) sport
  • Foundation of a national sports club
  • Development and execution of sweepstakes
  • Production of HQ video footage
  • National PR
  • Development and production of the SQUIP App
  • Production of play equipment (bats, balls, squip tape)
  • Promotion
  • Social media management