CLIENT: GOOGLE
CAMPAIGN: NEXUS 6P INFLUENCER OUTREACH
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A PERSUASIVE SHUTTLE SERVICE

 

How do you convince pathologically restless opinion leaders to test a new smartphone – and ideally even adopt it, replacing the most personal gadget in their purse? By picking them up right where you would usually find them: on the move! Celebrating the launch of the new Nexus 6P, we invited 50 of the most important influencers to join us for a personal test drive in our innovative "Nexus 6P Shuttle Service“. Both the results and campaign success were completely convincing!

I'm actually thinking about doing something similar in my business

(Stefan C. Heilmann, Managing Director, IEG Investment Banking Group)

THE DEVIL'S IN THE DETAIL

  • Hotline setup
  • Influencer management
  • Idea, development and conceptualization
  • Packaging
  • Schulungsmanagement
  • Shuttle development
  • Travel management