CLIENT: DEKA
CAMPAIGN: JUSTSOMEMOTION
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MARCHING TO A DIFFERENT BEAT

How can you make money where others spend it? What’s the link between a public German credit institute and a YouTube phenomenon? We found the answers to these questions. We successfully built our content marketing campaign for the Deka Investment Group around internet star and outstanding dance talent JustSomeMotion to tap entirely new target groups by creating a unique and exceptional brand experience. The result: a 20% increase in aided ad recall – and a stunning 35% increase in spontaneous or unaided ad recall.

23 MILLION CLICKS FOR A VIDEO? WHY?!

(Stefan Raab, Entertainer)

THE DEVIL'S IN THE DETAIL