CLIENT: BITBURGER
CAMPAIGN: DER FUSSBALL G.OTT
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WHEN DREAMS COME TRUE

Everyone knows him. Everyone talks about him. Many a hand has prayed to him. But no-one has ever seen him face-to-face: the "Fußballgott" or "soccer god". This was the chance for German beer manufacturer Bitburger to flesh out one of football’s last great myths and make the dreams of all football fans come true once and for all. The rest is history, because we did not just find him – we brought him right to the flatscreen TVs of the entire country. We created a one-of-a-kind comedy series and made German comedy icon Matze Knop interpret the role of Gerhard OTT – short G.OTT – blurring the lines between fiction and reality. Every episode featured a different fan request, a fierce football-related challenge for the G.OTT and the peculiar members of his FANFORCE ONE…

WE'RE PRETTY MUCH LIKE SANTA CLAUSE FOR FOOTBALL FANS

(Matze Knop, Comedian)

THE DEVIL'S IN THE DETAIL