CLIENT: SPARKASSE
CAMPAIGN: BOYALARM
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FAKE THAT!

Ever casted a boy band and produced a billboard-bestselling song to advertise a bank account? We did. We developed a cross-media campaign and created the fictitious boyband "Boyalarm" to make thousands of teenage dreams become tangible reality. With their song "Love can kill", our "Sparkassen Boys" (quote from Süddeutsche Zeitung) quickly conquered the German billboard charts, the bank’s TV commercial featuring Martina Hill and the nation’s media landscape: from Handelsblatt through Bravo and Viva to Bayrischer Rundfunk – the four handsome teen idols were all over the place and captured the hearts of present and potential Sparkasse clients.

THIS CAMPAIGN IS WHAT WE CALL THE SMART WAY TO DO CONTENT MARKETING

(Lothar Weissenberger, Head of Marketing, DSGV)

THE DEVIL'S IN THE DETAIL