CLIENT: INVISALIGN
CAMPAIGN: BITTE RECHT FREUNDLICH
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BITTE RECHT FREUNDLICH

How do you create a campaign for something that is not really visible to the eye? To be precise, for something that one has in their mouth for the purpose of tooth correction and that is only available at a doctor's practice? The solution is pretty obvious: You simply look for a fantastic entertainer who happens to be the “Enfant Terrible” of German television, discover his passion for extraordinary photography and jointly create an exceptional exhibition. Then all you have to do is place these unusual oeuvres in one of the country's most renowned art galleries and have international stars bare their teeth for the charity “Operation Smile”. As a last step you lean back and watch how everyone from Germany's highest circulation dailies to major national TV stations is amazed by not only your concept, but more importantly, the product you're staging. Mission accomplished!

MAKING CELEBRITIES BARE THEIR TEETH IS AN ART IN ITSELF

(BILD)

THE DEVIL'S IN THE DETAIL

  • Unique exhibition and national vernissage event
  • Celebrity Engagement
  • Crossmedial PR Campaign
  • Charity Auction
  • B2B campaign extension