Too few decision makers are aware of the potential of YouTube as a communication channel for their marketing activities. They believe that the YouTube target audience is too young and that the average YouTube user spends their time watching cat videos.
But: the YouTube audience is engaged, attentive and - above all - ready to be more than just a viewer.
In order to prove this, we produce case study films of success stories in a previously unseen way and form. The communication focuses on people who watch a video on YouTube and are inspired and activated by fascinating content. A 360° campaign at the heart of which its various film clips and ads for brands such as OTTO or eBay Kleinanzeigen.