CLIENT: SPARKASSE
CAMPAIGN: WE MAKE THE DIFFERENCE
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THE EMPLOYEES MAKE THE DIFFERENCE!

Whether as Mr. Sparkasse, who leaves his Sunday derby to help out a customer in need or as a shopping queen, lending a helping hand to her client in her lunch break. It is the 350,000 employees of the Sparkasse building society assocation who take the spotlight in the campaign "Wir machen den Unterschied" (We make the difference) These employees wrote down their own personal highlights and we told the world about them. Out of stories such as "A case for Mr. Sparkasse" or "Altruism in Arabic" the employees chose their favorites and had the chance to see these transferred to the silver screen with the help of Hollywood producer Sönke Wortmann.

The work is done! We have a perfect result

(Sönke Wortmann)

THE DEVIL'S IN THE DETAIL

  • Conceptualisation of entire campaign
  • Design und creation of campaign CI
  • Design, planning and execution of individual elements
  • Overall project execution and management