CLIENT: DB
CAMPAIGN: MY CRAZY SUMMER / MEIN ABGEFAHRENER SOMMER
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MELLI'S CRAZY SUMMER

Melli's summer is as crazy as surfing on the river Isar, riding camels in Schweinfurt and running barefoot across the beach on the Elbe - a summery roadtrip with Deutsche Bahn across Germany: 21 days, 21 cities. On her journey she meets a different member of her community in each city, with whom she sets off to discover a new city and it's highlights. Overnight, MelliVanelli's trips are produced as a "live VLOG" and uploaded next day on the main channel of Deutsche Bahn. At the end of the influencer campaign users can vote on the best, most beautiful and coolest video. The community member responsible for the most popular video wins a Bahncard 100: free travel for one year across the Deutsche Bahn rail network.

THE DEVIL'S IN THE DETAIL