CLIENT: BORUSSIA DORTMUND & CO. KGAA
CAMPAIGN: BVB POKALFINALE
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BERLIN GOES BLACK AND YELLOW

Acompanying Borussia Dortmund during the German FA Cup Final is a special challenge.

Three events: the black and yellow banquet serving as post-game team and club reception, the Club09 afterparty for family and friends as well as the traditional fan fest at Berlin's Breitscheidtplatz – with about 10.000 guests in total and only a three week planning period.

 

EXIT-SPORTS was in charge of all measures, from the initial coordination with the club, the German Football Association as well as municipal authorities, to modern interior planning, decoration and the staging of the brand to the booking of artists and catering. The completion of this interdisciplinary task with its tight schedule and great awareness was crowned by Borussia Dortmund winning the German FA Cup. The cup is back home! Watch here how it all went down...

As every year, a true challenge and by now a true family reunion. And this year finally a true victory celebration. In short: True Love.

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THE DEVIL'S IN THE DETAIL

  • Event Conceptualization
  • Decoration and space concept
  • Technical planning
  • Event coordination and execution
  • Community management
  • Brand staging
  • PR and social media support
  • Fan activation